88rising Tour Comes to San Francisco
On October 31st, the 88 Degrees & Rising Tour will have its finale at Bill Graham Civic Auditorium in San Francisco. The tour features Rich Brian, Joji, Higher Brothers, KOHH, Keith Ape, NIKI, August 08, and Don Krez.
Though many think of 88rising as just a record label, co-founders Sean Miyashiro and Jaeson Ma call it a “hybrid management, record label, video production and marketing company.” Former 88rising artists include Okasian and Dumbfoundead.
Rich Brian, a nineteen-year-old Chinese-Indonesian rapper, is the headliner of the tour. The self-made rapper comes from a humble upbringing from which he was homeschooled and helped with his family’s cafe.
Some may know Joji previously as Filthy Frank on Youtube, though he has discontinued the popularly grotesque content since the end of 2017. As Joji, he produces soulful lo-fi and trip hop music.
Higher Brothers is a hip-hop and trap group hailing from Chengdu, China. The four lively members – MaSiWei, DZknow, Psy.P, and Melo – are most well-known for their catchy songs “Made in China” and “WeChat.”
Korean rapper Keith Ape is greatest known for his role in the song “It G Ma,” a collaboration with Japanese and Korean rappers. This song is renowned to have brought Asian rappers into the mainstream spotlight.
Fans may also know KOHH from his feature on “It G Ma,” but the talented Japanese rapper also has four studio albums and six mixtapes to his name. His arduous upbringing and environment helped influence lyrically-powerful work.
R&B singer, songwriter, and producer NIKI hails from Indonesia and is making her impact internationally. Los Angeles-based singer August 08 stands for the importance of expressing yourself and in discovering outlets that foster creativity and happiness. Don Krez is a producer and DJ who will be spinning for some of the artists on the tour.
88rising stands for much, especially for the representation of Asian culture. In an interview with Highsnobiety, NIKI stated, “the mission of 88 is to represent Asians and make us, as a culture and as a race, a lot more represented.” She also mentions that her, “main goal is just to have Asian girls see [her] and be like, ‘Okay, maybe I don’t have to be a doctor. Maybe I don’t have to be a lawyer.’”
Pacific students are excited to be attending the show. “I am most looking forward to watching Kohh perform, as I am a fan of Kohh and enjoy his music,” comments Adam Haba, Business Administration Accounting and Finance ‘20. Haba first heard of 88rising from friends, as he is in a community that has a huge fascination with the company.
Jonas Sung, Bioengineering and Engineering Management ‘18, is hyped to see Higher Brothers, Rich Brian, Joji, and Niki. “I’ve been following the artists for about two years and I like what 88rising is doing for them,” says Sung. “It’s gratifying to see under-the-radar artists start at humble beginnings to rocking the big stages. I really dig their sound and I appreciate the variety of music styles that make 88rising.”
Aside from taking the lead in representation, 88rising also unites audiences together in their love of music. Fans of the artists can expect a sensational show in San Francisco next week.Tickets are on sale now at Livenation.com.