“Rose Gold: Songs for Sonoma” Record Benefits Fire Victims

PC: Pac Ave Records.

On April 13, Pac Ave Records, the student-run record label at University of the Pacific, released its latest record, “Rose Gold: Songs for Sonoma.” The label unanimously decided to donate all proceeds for the record to the victims of the 2017 Santa Rosa fires.

Cassie Findlay, Business and Affairs co-coordinator for Pac Ave, explained that, “The Pac Ave team decided to dedicate this album to aid the victims of the 2017 Northern California fires where 100% of the proceeds will be donated to the Santa Rosa Junior College Fire Relief Fund. The fund will help those students replace books, computers, bikes, and other essentials so they can continue school and achieve their goals.”

“Rose Gold” consists of nine artists covering nine Grammy “Song of the Year” artists, including songs such as “Hello” and “Single Ladies.” The songs are performed by Pacific students such as Jordan Telgenhoff, who noted, “Each song has different energy and [they] are different genres from one another, so it’s hard to choose just one [favorite]!”

In the press release for “Rose Gold,” Pac Ave representative Joey Tan said “There’s so much talent on this campus; we loved the idea of giving student musicians the chance to pay homage to their greatest influences.”

The inspiration for the record came from the label’s desire to support the victims of the Fall 2017 Santa Rosa fires.

We all came to the decision of having our theme be The Grammy’s because a Grammy award represents an outstanding achievement in the music industry,” Findlay recalled. “And releasing this album will not only benefit our featured artists, but the victims of the 2017 Northern California fires, as well – and this will be an outstanding achievement.”

The process of creating the record was part of a two-semester course, with many of the Pac Ave Records staff being Music Industry majors.

Findlay took the course despite not being a Music Industries major.

Music has always been apart of my life, so that’s why I decided to take this two-term course,” Findlay said. “Through this course, I have gained a hands-on experience in selecting artists, licensing music, and working as a team to achieve our common goal of releasing a benefit album.”

The release of the record, having already included a crowdfunding campaign, also includes a series of local concerts that are being booked by the Pac Ave staff.

Rose Gold: Songs for Sonoma” is available now for download on iTunes, Amazon, and CDBaby.

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