Tapingo offers food delivery to Pacific’s campus
In fall 2015, Chipotle announced they’d soon begin delivering their responsibly sourced, Mexican-inspired food via Tapingo to University of the Pacific’s Stockton campus, as well as to a number of other college campuses.
For many busy college students, it seemed like a dream come true.
Turns out the business deal was a dream for Chipotle, too. On the whole, Millennials thrive on convenience, a statistic Chipotle is evidently counting on. By making those filling burrito bowls, cheesy Quesarritos and the perfect guacamole that much more accessible to college students, we’re more likely to establish habitual spending and a sense of brand loyalty with them, patronizing their company for the rest of our lives.
If that’s true, however, why aren’t more chains capitalizing on Pacific’s on-campus demographic?
For one, the logistics could prove too tedious. A 2013 article in QSR (Quick Service Restaurants) Magazine reports that making a deal with universities involves taking into consideration current meal plan services, location and even a college’s values and ideals.
Bon Appétit, Pacific’s current meal plan provider, is a full-service food management company that emphasizes fresh, local, farm-to-table eating.
It should go without saying that Bon Appétit harbors no need or desire to branch out and partner with fast food chains or franchises, unlike food service contractors like Aramark or Sodexo.
Values like social responsibility and healthful eating are also becoming more and more prominent at colleges nationwide, prompting an examination of national fast food brands and their presence on college campuses. At University of Missouri, Marketing Manager of Campus Dining Services Michael Wuest explains, “That’s one of those conversations that usually comes up in the beginning. Their service model: Does that meet what our mission is? What are the values of the university, what are the values of our department, and are they aligned?”
Questions such as these can make any university’s cautious administration quickly cease considering fast food expansion on campus.
Additionally, Pacific’s pride in being a small campus may ultimately hurt its attractiveness to large chains — after all, we have neither the space nor the numbers necessary to justify, say, two Panda Expresses, one Chick-fil-A, two Papa John’s, one Jamba Juice and two Subways, as University of Minnesota offers.
Pacific also does not have the space necessary to open new restaurants on campus, which could be seen as detrimental. Many chains may wish to build new structures in line with their aesthetic and train employees themselves, as an on-campus franchise still represents the national brand.
While it doesn’t look like Pacific will be opening any proprietary on-campus restaurants anytime soon, our University offers some excellent delivery options via Tapingo.
To generate buzz around delivery, Tapingo even offered truly tantalizing deals, like 50-cent Double-Double burgers from In-n-Out.
For those of you hankering for a change from Pacific’s on-campus dining services, fear not: Options abound. Tapingo now delivers from Chipotle, In-n-Out, T4 Tea for You, Panda Express, Five Guys Burgers & Fries, L&L Hawaiian Barbecue, Siamese Street Royal Thai Cuisine, Round Table Pizza and Mountain Mike’s Pizza, among others.
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