Chick-fil-A implements new promotion: Free ice cream for distraction-free dining
I think it’s safe to say that every meal, nowadays, is accompanied by your phone, whether you’re with friends or family. It’s in the statistics: Americans spend an average of 4.7 hours per day on their phones, according to Informate Mobile Intelligence’s 2015 study. However, one Chick-fil-A in Georgia decided to change the landscape by initiating the “Cell Phone Coop” Family Challenge.
The challenge goes as follows:
1. Turn all family cell phones to silent and place in the coop.
2. Enjoy your meal and each other distraction free!
3. After the meal, let us know that you have successfully completed the challenge and each of you will be rewarded with an Icedream cone.
While it seems quite simple, Chick-fil-As have seen families fail and retry. It’s a valid message on Chick-fil-A’s behalf: Whilephones are meant to foster connection, they have actually disconnected us by placing a constant barrier in front of our faces. Hopefully, households will begin adopting this digital-free dining technique.
So far, the family challenge initiative has spread to 350 Chick-fil-A restaurants nationwide.
This innovative idea lets families reconnect with each other over a delicious meal, and people are always up for a challenge. We spend a majority of our lives now looking at screens and communicating online, so this is a fresh change that most of us need. We need to look up from our phones and laptops to enjoy the people and world around us more often, and Chick-fil-A is helping people do just that. It’s a great way to not only let people spend face-to-face time together, but also serves as a great conversation starter! I can’t wait to see what Chick-fil-A does next.
While there is unfortunately no Chick-fil-A in Stockton, the one closest to campus is not too far in Elk Grove, and they are happily offering the challenge. So if you’re an Elk Grove native or visitor, you’re in luck: Stop by Chick-fil-A for quality family time and free ice cream!
However, there is some good news. Stockton will soon be getting its very own Chick-fil-A! It will be taking over Marie Callender’s old location on March Lane, near Interstate 5. While we don’t know whether it will implement the new phone-free promotion or not, it is exciting enough to know that the famous Polynesian Sauce and Waffle Potato Fries will be making an appearance in Stockton.
Not only will this help that side of March Lane become livelier, it will also give University of the Pacific students many more dining options. Later in the year, Red Robin will be opening its doors, taking over the old Elephant Bar location on Pacific Avenue. There are also rumors about Black Bear Diner making an appearance in Stockton, but whether that will happen or not, only time will tell.
Until then, be sure to take a quick trip to Elk Grove and milk the opportunity for time with your loved ones and a bonus frosty treat!
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