Sip of Pop: The top tastes of the year

Sarah Kellner
Lifestyles Editor

Throughout the year, Sip of Pop has seen a variety of trending, popular and culturally biting topics. Lifestyles Editor Sarah Kellner covered  many different issues, a few of which will be reviewed below.
In October of 2014, Mark Zuckerberg and wife Dr. Priscilla Chan donated $25 million to the U.S. Centers of Disease Control and Prevention in an effort to help fight the Ebola virus and find a cure. Zuckerberg stated, “We believe our grant is the quickest way to empower the CDC and the experts in this field to prevent this outcome. Grants like this directly help the frontline responders in their heroic work.”
In November 2014, Taylor Swift leveraged swift action against Spotify, a company that “allows users free access to millions of musical works through the permission of record labels. The app is easily downloaded to a computer, smartphone or tablet, giving users the ability to tap into their musical collection anywhere.” Sounds great for the listener, but not so hot for the artist. Website Mashable reports, “Spotify gives artists between $0.006 and $0.0084 per streamed song. The conversion can be seen as such: if 1 million users stream a song, the artist only receives $8,400 (and that’s at the higher rate of $0.0084/stream).” Swift pulled her newly released album “1989” from the Spotify catalog, claiming that artists want to sell albums, as that is how they get paid. If their music is not being sold and is given away instead, there isn’t a livelihood left for an artist to survive off of.
In February of this year, President Barack Obama took a political step targeting the youth portion of America and teamed up with Buzzfeed to create a call to action. A short video of Obama acting like any normal person was captured: Our president making faces in the mirror, choking on a tough word and even using a selfie stick. Although there was criticism from officials that Obama allowed a media group to film inside the White House, it was a step into a new technologically centered society. In retrospect, “Since young people are less moved by traditional media outlets, this public relations strategy will at least get information in front of the youth.” He ended the video with the point, “The deadline for signing up for ObamaCare is Feb. 15. In many cases, you can get health insurance for less than $100 a month. Just go to HealthCare.gov to figure out how to sign up.” YOLO, Obama.
The article that really sums up spring 2015 is “The Dress that Broke the Internet.” Is is black and blue or gold and white?! At the end of February, a Scottish couple posted a photo of a body-con dress on the internet that was reposted on Tumblr and Buzzfeed and quickly went viral. The media war began, and friendships were ended over the color of the dress. “According to CNBC, the post on Buzzfeed about the dress receive viral traffic of almost 670,000 people viewing the post at the same time and 16 million hits in six hours.” After a week, scientific reasoning was given as to why people saw the dress as black and blue versus gold and white. All science aside, the real reason: The photo was overexposed!
In recent news, Hillary Clinton has announced her candidacy for the presidential election of 2016. She is not the first woman to run for presidency, but if she is elected, she will be the first woman president. However, her gender doesn’t change her highly qualified status. Here is where the problem lies: With public relations teams in both camps fighting for votes, they will do anything to sway potential voters, including spin that the only reason women will vote for Clinton, is because she is female.
On April 7, 2015, “Elizabeth Plank of the media newsstand company Mic came barreling in with insight to set this skewed perception straight.” She created a video that first showed real life news reporters saying things such as Clinton “will get the single women vote” and “They will need government to act like a husband…,” ultimately trying to coin single women as “Beyonce Voters.” Plank proves there are single women in the nation who will vote for Clinton, who are independent, self-providing and confident. Embracing the “Beyonce Vote” title, these women reappropriated the meaning to create an empowering movement of their own.

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