President Obama makes his digital debut on Buzzfeed
Buzzfeed, a website that features current trends and news, has stepped into the political ring. Recently, a video featuring President Barrack Obama appeared on Buzzfeed, promoting ObamaCare. The video showed up on Feb. 12, 2015 featuring the president and Buzzfeed’s Andrew Ilnyckyj in a sketch titled “Things Everybody Does But Doesn’t Talk About.”This video has not gone unnoticed: Indeed, it has received rather harsh criticism from some conservatives, who claim President Obama lacked seriousness and professionalism by consenting to an interview and video, as well as by allowing Buzzfeed to enter the privacy of the White House to make the film. However, speaking from a strictly public relations point of view, Obama is not only taking advantage of the media outlet that appeals most to young people (his target audience) but also shows that he is not in fact a robot, but a person just like us. The video shows him using a selfie stick and having a difficult time pronouncing “February” (it’s hard enough to spell, let alone having to say it!). Additionally, everyone who is even mildly tech savvy has probably seen at least one Buzzfeed video in their lifetime. Since young people are less moved by traditional media outlets, this public relations strategy will at least get information in front of the youth. And who honestly doesn’t want to see Obama in a two-minute clip doodling a picture of Michelle Obama?
In all seriousness, this bold move is cutting edge for the president. He is using personable appeal and humor to get a message across: “The deadline for signing up for ObamaCare is Feb. 15. In many cases, you can get health insurance for less than $100 a month. Just go to HealthCare.gov to figure out how to sign up.” YOLO, Obama, YOLO.
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