Delta Does “Cool”
With the overly competitive and somewhat struggling airline industry, companies are continuously trying to set themselves apart and do something to spark the buyers attention. In today’s digital age, the power and impact of social media can turn getting some “likes” of one PR stunt into some huge financial returns. With airlines like Southwest having shown their personality with the comical flight attendants, the airline Delta is finally making itself heard.
Just released online from their creative agency, Wieden + Kennedy, Delta is making a stir on the social media landscape with the new, creative and 80’s themed inflight safety video that is full of big hair, leather straps and even a passenger doing the worm down the aisle. If you like flying with an airline that has some personality, Delta may just be the airline for you now. Take a look at the video on Youtube and let us know what you think.